GIF (Graphics Interchange Format)
.gif · image/gif · 1987 · CompuServe
GIF dates back to 1987 and survives purely because animated GIFs play everywhere. It is limited to a 256-color palette and 1-bit transparency, and its LZW compression is poor by modern standards — an animated GIF is typically 5–10× larger than the same clip as WebP or a video file. For static images there is no reason to choose GIF today; for animations, modern platforms increasingly convert GIFs to video behind the scenes.
Compression
Lossless
Transparency
Yes
Animation
Yes
Browser display
All browsers
Strengths & limitations
Strengths
- Animations play absolutely everywhere
- Universal legacy support
- Simple 1-bit transparency
Limitations
- Only 256 colors per frame — visible banding on photos
- Very large files for what you get
- 1-bit transparency (no soft edges)
Best used for
- Memes and reaction images
- Legacy systems
- Pixel art